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Snoozester Labs > Report: The Official Snoozester Sleepyhead Index (by State)

The Sleepyhead Index


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Snoozester Labs is where we share the interesting trends, patterns, and insights we've discovered while delivering millions of wake up calls and reminders since 2005. Snoozester Labs publishes two reports, The Snoozester Sleepyhead Index and the Wake Up Time Report.

The Snoozester Sleepyhead Index ranks areas within the United States based on their propensity to snooze. Every Snoozester wake up call includes the option to snooze – it works just like the snooze button on a traditional alarm clock. If the recipient of a Snoozester wake up call needs a few more minutes of shut-eye, they can press the snooze button to have Snoozester call back in 10 minutes.


Snoozester calculates the Sleepyhead Index by tracking the percentage of calls snoozed against the total number of wake up calls answered for a given area. Rank '1' identifies the area with the most 'Sleepyheads' (indicating the highest ratio of snoozes to wake up calls). This index is also available by Metropolitan Area (MSA).